Webmasters who own PBNs take part in covert activity. They have to conceal their network from prying eyes. As a result, they prevent bots from companies like Ahrefs and Majestic from crawling their sites. This way, their clients competitors can`t see what they`re doing.
It`s all pretty clever, but the clients of those PBN owners put an awful lot of faith within their ability to cover their tracks. If, for whatever reason, those tracks aren`t covered perfectly, then those PBNs may get discovered and every one of their backlinks will be worthless. Remember as well that the way that PBN owners block bots from crawling their website is actually by updating the robots.txt file. But there`s no written law saying any organization has to obey what`s inside the robots.txt file!
A whole lot worse, bots can easily see what`s inside the robots.txt file. If this seems like the website is blocking plenty of bots from crawling, which may in and also itself be considered a sign to Google that the website is shady. If Google does determine that the site is link-spam haven, then expect the backlinks on the site to get worthless.
Individuals who own PBNs aren`t managing a charity. You`re going to need to pay for purchase backlinks. How much do you want to pay? That depends on the standing of the PBN owner and whether you`ve got both hands on the discount code. Generally speaking, anticipate to spend a few hundred bucks for approximately 1 to 5 backlinks. Each backlink can come coming from a different domain on the PBN.
In return for the amount of money, you`ll often get absolutely no evidence the links you purchased are live anywhere. Why? Remember, PBN owners hide their sites. So as opposed to getting a listing of pages with backlinks, you`ll just get a list of domains which include your links with TF/CF info for every domain.
Another reason to try PBNs and buying backlinks: it`s frequently the case that they`re run by a single person who has almost no leisure time. Consequently, the PBN webmaster creates content to suit your needs by just spinning existing content on the web. If you`re not really acquainted with the idea of spinning, it`s a way that some blackhat enthusiasts take content that`s already on the web and use software to paraphrase it. That`s the way that they avoid duplicate content penalties.
However , spinning software isn`t anywhere near perfect. It`s usually the case that spun content appears like something authored by a kid in Kindergarten. If Google detects poor grammar within the article that links to your web site, it is possible to bet it will devalue the hyperlink. When that happens, you won`t get anything for the money you spent.
Webmasters who host PBNs are also notorious for making use of shortform content. A backlink you purchase will usually result in an article that just has about 300-350 words. In other words, PBN owners do just enough to get you a small amount of link juice. That doesn`t look authentic, and it also probably isn`t going to fool Google for much longer. Keep in mind that you`ll rdvenf far better SEO benefits with longform content, which is rarely offered when you purchase backlinks.
We`ve already touched on a few ways in which Google can determine should you be buying backlinks. First, it may see if the web site is attempting to cover its tracks digitally. Second, it may pick up on the spun content.
There are more ways in which Google knows, though. For instance, some of your backlinks might not be relevant. Should you pay for a backlink on a website that deals with pets and it points to your site that`s all about auto repair, Google`s algorithm will observe that. The backlink won`t appear right.
Also, if you go cheap and pay for backlinks from low-quality websites, Google will quickly determine that they`re probably spam. Moreover, you can be assured the folks at Google are monitoring the black hat sites to discover people selling backlinks. Whenever you can look for a vendor that`s selling backlinks, so can Google.