So, you’ve got an idea and you’re ready to try and communicate. To begin with, decide if your invention details can be communicated or otherwise not. Ask your patent attorney if it is ok. If so, then you need InventHelp Product Development. What exactly is a press release? In a nutshell, it’s a quick, to-the-point news story that seeks to demonstrate the newsworthiness of a person, product or event. Press releases are then e-mailed, snail-mailed or faxed to editors in the hopes that the publication will pick up the story.
The sad simple truth is editors are bombarded with pr releases. In order to keep yours from the trash bin, here are a few simple tips: Don’t write an ad. Editors are notoriously picky folks. The final thing they wish to examine is actually a screaming advertisement masquerading being a press release (think like: “NOTHING ELSE Want It ON THE MARKET!!!!”) Revenue for publications is founded on advertising revenue. This makes them very uninterested in publishing an advert for the product at no cost!
Arrive at the point. Focus on the newsworthy element of your invention. Describe how your invention solves a problem. And then try to think beyond simply: “It saves money and time.” Be specific…This idea will stop you from losing your keys, etc. While a communications product, the iPhone, garnered Time magazine’s Invention of the Year honor, the transportation sector also saw a vast variety of invention accolades as well.
I could remember, as I’m sure many of you can, when “bigger is better” was synonymous with cars and private transportation. Today, should there be this type of huge concentrate on green energy and carbon emissions, “compact” is the new Cadillac. Just turn on the television during any prime-time show and you’re likely to see a hoard of hybrid SUV commercials, pitches for incandescent light bulbs and recycling promotions.
Time magazine certainly noticed the buzz because they included numerous “green” transportation options on their annual Best Inventions of the Year list. Listed below are two to be on the lookout for in the coming years: The Venturi Eclectic car runs solely on wind and solar energy. Plus, the Venturi doesn’t need to be “refueled” with hydrogen or ethanol. This French-produced, three-seat concept car is due in 2008. The Town Car from MIT’s Media Lab is really a two-seater, how to patent an invention which can be examined from the designated location, then returned (just like a shopping cart) for any other station within the city. Due outside in 2011, this innovative concept could reduce another massive problem in mass transit – parking.
With all the way things are going, expect more big changes in how we communicate and the way we obtain around. Be sure to take a look at our next InventHelp blog, where we’ll explore more transportation innovations, together with a new way to fly in fashion!
Choose your magazines carefully. Say you’ve got a whole new fishing invention. Seems logical to deliver it to the editor-in-chief at Sports Illustrated, right? Not quite. Because larger, commercial magazines are usually looking for news about products already on the market, you may miss your target market altogether. Namely manufacturers and marketers, who debthr to read through industry-specific trade publications. So as opposed to Sports Illustrated to your invention, why not use a trade publication like American Sport Fishing? This is where business information regarding new inventions may be found by an editor.
Go to a pro. Publicity is actually a time-consuming marketing activity, which is why publicity releases are a part of InventHelp Store to industry services. If you’re not a client, you might want to consider getting a publicity firm that may handle the writing and distribution of releases for you personally. A lot of companies charge by the word for such services so make sure you find out about pricing up front.