High ranking on Google as well as other such search engine listings is largely based on the quantity of sites that links to your page. Due to this factor, the SE conscious web master is eternally engaged in a quest for links. In the following paragraphs I shall reveal a few of the does and don’ts, and perhaps even a few tips and tricks to help you along your quest for quality backlinks.
Links exchanges can be very productive, but here are some facts to consider. Set up a different page that you will put your reciprocal links, however, do not name this site links.html or links.htm, consider it associates.html. This makes other webmasters more attracted to possessing a link on the page, also it seems a lot more professional to get ‘associates’ as opposed to; ‘random people I made the decision to change links with to achieve/maintain a high SE ranking’.
Furthermore, when first beginning on the pursuit of links, often be the main one to create the initial move, by putting a connect to someone’s page in anticipation of those reciprocating. You can always remove it when they don’t, and it is likely to get them to add a hyperlink to your web site. Do not be afraid to approach the ‘Big Boys’, do a search in the search engines for your keyword, and contact the people that rank highest. This will make perfect sense, but some people just do not bother contacting the webmasters at the top – thinking they would never consent to exchange links together. But remember; they too must maintain their high position and obtaining new links is the best way to get this done. Moreover, exchanging links with high ranking sites is much more productive, Google is after all according to weighted voting.
To get the most from the hyperlinks to you personally, submit the web pages that link to your website to the major search engines, this will make sure that their ‘votes’ are counted, and when you let people know that you are submitting their pages free of charge, simply because they linked to you, then people are far more prone to hyperlink to you later on. The best way to get loads of links coming from a high ranking site to your own is thru forums. Becoming very active on popular forums is a great way to increase online search engine ranking.
Another great tip is to submit the pages in the forum who have your link on, to the search engines. Now people will be sitting there looking over this and thinking, ‘there is no requirement to do this, Google crawls every link over a page and they will eventually reach the hyperlink to your site’. However, EVENTUALLY, is the key word (should you pardon the pun), submitting directly to search engines like google is likely to make the process quicker. Also, there is evidence to claim that pages submitted straight to search engines like google and associated with in other pages gain higher ranking.
Furthermore, Google fails to penalise more than submission, so where’s the damage? Always make certain you exchange links with sites highly relevant to yours, although not too relevant, the last thing you want to do is promote your competition. As an example, should you run a website design company, exchange links with website design resource sites, SEOs, graphic designers, but not other web site design companies – until you have formed a great relationship using that company and work collaboratively on projects or function in different markets.
In The Year 2011/2012, following the launch of Penguin and Panda, this technique no longer worked. Instead, Google’s algorithm updates enabled them to accurately access the anchor-text profile (percentile worth of each linked phrase) as well as the link velocity (the timeframe that these links were added) of each page on a website, identifying the website’s that were exploiting these unnatural, black-hat techniques. The algorithm updates not only found these pages but penalised the website’s using them.
Google have since released several algorithm updates and new algorithms such as Hummingbird. The lesson to get learnt is that in order to gain valuable backlinks, that assist increase your rankings, they need to be gained from reputable sources. Without over-optimising, the anchor texts used (keep keyword anchor text to under 4%) or even the amount added with time.
I attempt to take this into account when thinking about backlink velocity, how many visitors will be the page getting? (This may be found in Google Analytics) The reason behind this can be, that it would be highly unlikely which a website gaining 100 views each month would acquire 200 backlinks monthly, naturally. Unnatural indications of backlinks can simply trigger an automated penalty, making this something to be aware of.
These days, search engines like google are placing more increased exposure of incoming links to a website when evaluating rank. The reason being is that they are hard to obtain from trusted sources (a “from the book” website including the Dmoz directory) in fact it is a good way to partially eliminate the group who abuse the “on the page” factors of optimisation (page spamming). How is this so? Well, if you have somebody who is abusing the “on the page” factors and they have zero trusted links to their page (they will in all probability not have any in any way as a result of spam) there is no chance of them obtaining a good listing. However, folks have worked out ways in obtaining a gcgwey number of links, through link farms along with other tactics, no matter the quality of the website. As the search engines know about this, it brings us to the main topic of how one link could be a lot better than ten.
Obtaining one link coming from a trusted source can be very difficult in the sense which they usually do not issue links to just about anyone. If you have a good website with relevant information, then you will get them. It is actually for this reason one link from a trusted source can better a multiple of links using their company websites. As being a trusted source website is “trusted” by search engine listings, it will likewise trust the websites it links to. If you have ten links out of your best friends, it may help you in a few sense, but no where near around usually the one link coming from a source like Dmoz, unless your friends features a very reputable website amongst search engines like google.