As I mentioned in Birth of Organic SEO, the search engine rules centering on gaining viewers for the website have changed. Google, in an effort to stop dark hat Search engine optimization artists from gaming the search system, leveled the playing field and reworked its algorithms. Essentially, you should now adopt almost a brick and mortar attitude of business: relevant content trumps gimmicks. If you want us to lead individuals to your front window, make sure that your display actually indicates the quality of your services or products.
The good news – you no longer need to depend on paying a team of quasi-hackers a monthly stipend to push your site’s rankings. The negative news – it’s back to basics by getting to put in the time and effort to create a solid stream of content. You don’t must be a coding genius, but it helps to be able to define various aspects of what ‘content’ – as pertains to Google – actually involves. Let’s break it down to into 5 simple steps:
1. Create relevant content.
Yes, your company provides an amazing service or you’re a specialist at something. Great. Unfortunately, this fact won’t talk about your pursuit rankings unless you employ the right words to share with your story. What are the right words? Well, the easiest starting point is always to think like your prospects. How could someone that will not be in your business describe your small business? Each sector does have its ‘keywords’ and jargon and Google recognizes that. Most likely, these are generally words that individuals put into its online search engine. Utilize them on your home page; but bear in mind, use them with discretion. Don’t stuff keywords into every sentences of each and every article. Think elevator pitch: concise statements of the items you are doing and some great benefits of your products or services. Good guideline: 3%-5% density ratio of keywords to content. Google can sense when you find yourself stuffing the ballot, and punish you with lower rankings just as easily as rewarding you. Google loves fresh, unique and conscious content.
2. Appropriate titles and labeling.
Properly labeling your web content is probably the simplest ways to rank well for your targeted terms. Let’s say you’re a plastic surgeon and one of your keyword phrases is “rhinoplasty.” When you write your blog, press release or article on one of many benefits of undergoing a procedure for rhinoplasty – or over a topic that is directly related to similar procedures, work “rhinoplasty” in to the title, headline and first paragraph. Quite simple, yes – I become it. But, sometimes the tendency is to write cute titles that you simply think might get people’s attention. You’re not hoping to get their attention, you’re trying to get Google to listen when you shout your message.
3. Establish a robust social media presence.
Social media is the vehicle, SEO will be the driver. Today more than ever, Google’s search algorithms prioritize tweets and other social media updates over other types of recent information. Why? Because there are over 1 BILLION people on Facebook, half a BILLION people on Twitter, 300 MILLION people on LinkedIn, and the list goes on and on. And they share worthwhile content 100s of 1000s of times every day. That’s why. Again, you’re trying to shout information out, Google wants to make sure that the largest amount of people is listening – and if you use accepted platforms, you will end up rewarded.
4. Build your thought-leadership position.
In the world of academia it comes with an saying: Publish or Perish. If you’re planning to teach an issue, institutions want to actually reflect thinking-leadership role of the employer, by being one yourself. The online concepts of reputation are following suit.
Conversations – answering questions in a ‘comment’s’ thread is an ideal opportunity to showcase your expertise. Most blogs, magazines, news and social sites welcome, practically invite, actually, participation from their users. Offer to contribute a write-up or blog post explaining something related to the service you are offering; or product you sell. Major caveat: make sure that your commentary, answers, opinions are authentic and informative. So, sit down and find sites which you think your prospects might be utilizing. Think secondary, even tertiary interests and likes. What are their hobbies, regions of interest outside your product or service? Locate a site that handles that and get busy.
5. Create outside links to your site.
Not only can leading to other sites help generate awareness about your personal and company brands; it’s also a good way to get good quality links back in your site. This is known as “inbound linking.” Should you do it right and individuals like whatever you write, this may establish you as being an industry expert and your social following will grow accordingly. Good content will breed outside links. Other examples that breed links: Free resources, white paper downloads, informative videos act. Men and women will appreciate what you really are doing/saying and link back to your site simply because you are contributing value. Google appreciates value and your rankings will slowly improve.
So there you might have it, a basic primer for creating organic SEO. It will take a bit of work, brain power and continuity. The final results of your organic SEO efforts may take time and you have to be patient. And, once people reach your site, they still need to do whatever you wanted them to do: buy, subscribe, register, etc. For this reason your site design and organic SEO building go fgsnof in hand. They are not autonomous functions; but require expertise and understanding of intent from your information architecture phase forward. Be sure that during your research phase, you have a clear understanding out of your future agency which they be aware of the real picture, not just odds and ends. Your business’ success is dependent upon it.