Search Engine Optimization or SEO is a service with which, the visibility of a website is enhanced. This is achieved by pushing it to better ranking on a SERP for the relevant keywords. However, one big factor, on which Search engine optimization is dependent, is the appearance of the site. Many a times SEO Agencies have tackled websites which are not designed in accordance with the recommendations. What ensues is a troublesome process of tweaking the design before the website can be optimized.
A good thing to perform would be to consider the requirements of SEO during designing the web site itself. The importance, of the developer and the SEO employed in tandem, is as much as the importance of harmony involving the work of the graphic designer and the copywriter. Unfortunately, you can still find many website developers who do not understand the requirement to consult the SEO while designing the site. This leads to additional and unnecessary rework on the commencement of optimization. The entire scenario of unnecessary work can be prevented by looking after the points mentioned below.
Easy To Use Header
A person-friendly header is the first factor, which can make an individual stay on the page. Suppose a user makes a search with all the keyword “Cheap Shoes”. The SEO will ideally land him on the website product page of trainers. Here, when the header is not clear enough, you will find a probability that he will shift to the next search result. Needless to say, the above mentioned case is just a simple example. A number of the landing pages, particularly those of services, can be tricky. It ought to be ensured that this header is composed keeping the consumer along with his intentions of visiting the page in mind. The efficiency of the header, in projecting the page since the complete solution to his query, is directly proportional to the amount of time the consumer will spend on the page.
Clearly defined Services on the Home Page
Most often, your home page of a website may serve as the landing page from the links that show up in the search engine results. Thus, it is an essential page from your point of look at SEO. A person visits a company website in search of a service or product. Thus, they should be very clearly stated in the home page. Planning for the consumer to help make one extra click towards the products page is expecting a stride way too many. Most of the times, it really is only when the user finds a clear mention of the sought product or service, if the user visits the merchandise page for more details. Thus, the web site Design must have ample scope for a clear mention of the goods and services which can be available.
A responsive site eliminates the necessity of optimizing and promoting the mobile version of the site separately. The user just types in the same URL as well as the appropriate site version is automatically loaded depending on the kind of ztwzky used. This saves a lot of inconvenience for the SEO Team and also the user.
Links to Social Pages in the Home Page
Social Media Marketing Optimization (SMO) is becoming such a key factor for SEO that both of them are mentioned inside the same breath. It is quite helpful through the SEO point of view that the links to the major social networking pages from the business in Facebook, LinkedIn, Google , Twitter, etc. will also be included in the home page itself. Links towards the blogs and press releases of the business can also be advised.
While SEO generates you towards the website, optimized designing helps make the user stay. The former is of no use (in fact detrimental in some instances) minus the latter. The above mentioned are definitely the major factors which SEO Agencies ought to be looking at in order to harness the complete benefits of an internet presence.