Product review & rating has turned into a popular feature that the majority of the successful e-commerce merchants have applied on their product details page. Main benefit of this feature is: it assures the visitors and customers that zion product reviews is not only another banal e-commerce product. Folks are actually talking about it (both good and bad) as well as their thinking is listed here!
People always leave for the competitors when your product details page can’t satisfy them by assuring them. Your product details page is an essential part of the site as this is the spot when your customers decide if you should add the item towards the cart or to abandon it. Hence, every effort needs to be delivered to assure the customers that the products you might be offering are indeed offers good bargain and value for price.
Among the strongest features in your product details page is definitely the solution to let the customers express their opinion and experience regarding the product. An easy one line comment added by a happy customer can assure a lot of other visiting customers about buying the product.
Following are 5 strategies for making your product details page better by encouraging customers and website visitors to write reviews for the products:
Tips 1 – Product Details page Design:
Your products or services details page design should get special emphasize hence people always want to go to the products details pages that are visually attractive and neatly presented. The item details page should arrange the item images, description, prices and attribute selection options etc. very neatly and in a way so that customers can find information easily. If your product details page design and arrangement is vivid and attractive, people would like to write something about it. Adding Image zooming, image video and multiple images illustrates the merchandise better and so gives customers a good insight about the product. When a visitor finds a eye-catchy product details page, it’s very likely that s/he would like to add some words there.
Tips 2 – Don’t create the process complicated:
Keep your Review & Rating feature simple. A complicated process would simply forbid visitors and customers from adding the reviews. If you want the rating feature to be present combined with the review option, give you a visual 5 star rating which is often rated using the mouse click. Offer the negative rating options that will offer a bold impression towards the visitors that they are able to rate it the direction they feel. For that Review create the email fields optional as people often don’t want their emails to be visible publicly. Present an option whether or not to show or hide the email addresses from the published reviews. One issue you ought to be particularly careful about is the CAPTCHA. Easy CAPTCHA can easily be broken through the spammers and hard CAPTCHA irritates the true reviewers. Pick one that is challenging to break through the Spamming softwares yet easy for a persons users to see.
Tips 3 – Moderate the Reviews and rating:
Your e-commerce platform should help you administering the review and rating casted by the visitors or customers. You must be able to publish/un-publish the reviews,(even manipulate if you want), control the visibility, control the amount of reviews per page, reply to a reviewer as well as other conventional review & rating moderation features. In the event you value what your customers are saying about your products, you should regularly moderate the reviews. Visitors feel frustrated they realize that their reviews are never getting published within your website. Send them thanks emails for your reviews and visiting your internet site so when reply lrqusd the review, write a thing that would not just impress the reviewers but also other visitors.
Tips 4 – Maintain the ‘Negative Reviews’ as well:
Should your product details page is loaded with reviews with flattering and praising words & all 5 stars, that will possibly make other visitors doubtful about authenticity of the reviews. If clients are criticizing these products, it’s your best opportunity to defend the reason why and let others realize it. Take the chance to confront the negative reviews with satisfying answers and set them amongst the other reviews.
Tips 5 – Reviewing Competition:
What about announcing a bit gift, free coupon or discount for the best rated reviewers? Yes, that will definitely encourage visitors and customers explore your products and write something about the subject. A $5 coupon code, 5% discount or free gift wrapping would inspire whole lot more visitors and customers to write some lines to your products.
Present your product or service more visually and in richly designed format, offer some benefits for writing reviews, have the process easy and moderate regularly to get more reviews.